News

June 2013 Water Quality Products Magazine

In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.

Water Quality Products: April 2013 Edition

It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.

The U.S. Postal Service on Wednesday said it will delay a cost-cutting plan to end Saturday mail delivery, following congressional action that blocked the effort.

The United States Postal Service announced plans today to transition to a new delivery schedule during the week of Aug. 5, 2013 that includes package delivery Monday through Saturday, and mail delivery Monday through Friday. The Postal Service expects to generate cost savings of approximately $2 billion annually, once the plan is fully implemented.

(From USPS.com)

WQA Aquatech 2013

The Good Group will be exhibiting and presenting a Q&A marketing workshop at the U.S. National Water Quality Association (WQA) Aquatech conference at the Indiana Convention Center in Indianapolis, IN on April 3 & 4, 2013. On April 4th, Brad and Shannon Good will be hosting a Q&A workshop; A practical Q&A session to give you the expertise and tips that will keep possible new customers coming to you to make a sale.