The Good Group is a full-service ‘Marketing Partner’. That means we have a vested interest (our reputation  and livlihood) in the success of your marketing. We will manage all areas of marketing including research, strategy, design, execution and followup analysis.  Or we can assist you on specific projects when the  load gets heavy. Either way, let Good Group  manage the daily marketing duties so you can  focus on building your business.


Our Directors...

 

Shannon Good, PresidentShannon Good, President

Shannon has worked for several large, well-known advertising agencies including J. Walter Thompson, Bernard Hodes and TMP Worldwide (creators of Monster.com). Her experience on multi-million dollar accounts such as Merck Pharmaceuticals, Christiana Health Care, St. Christopher's Hospital for Children and First Union National Bank (now Wachovia National Bank) ranges from print advertising to multimedia campaign management. Shannon’s campaign experience encompasses all aspects from conception to execution and follow-up, including cinema, out-of-home, radio, cable and corresponding collateral materials. She founded the Good Group in 2003.

Bradley A. Good, Vice President
Bradley A. Good, Vice President

Brad has an extensive background in direct marketing working for internationally known companies such as Hearst Communications, First Union National Bank (now Wachovia National Bank) and Advanta Corp. While at Hearst, Brad worked on customer subscription and acquisitions for Good Housekeeping Magazine, Popular Mechanics, Town & Country Magazine, Esquire and Mr. Food. At First Union National Bank, he worked in the Distribution Utility Center, managing specific direct marketing fulfillment operations for the Capital Management Group and Evergreen Funds. Brad also served as Direct Marketing Manager/Manager of New Business Acquisitions with Advanta Corp, a business finance company. 

 

Our Story...


With this wide-range of experience, it makes sense they came together to form a full-service marketing firm!

 

This plan to begin a family marketing firm began at the early stages of their relationship. Shannon & Brad had led a parallel life with similar friends and similar interests. However, their paths never crossed until one evening when they found themselves at the same get-together. This was also the night of the Florida Lottery’s $200 million dollar jackpot. 

 

Everyone had bought their tickets and was discussing what they would do with the money if they were fortunate enough to win. Shannon & Brad both mentioned they would start their own marketing firms and agreed to hire the other depending who won the money. Needless to say, neither of them won the money but they did win each other’s hearts and began to fulfill their dream.

That dream has become a reality as the Good Group was formed in 2003 (originally incorporated as Good Graphics) with the marketing needs of our clients as our first priority. We offer a personal and reasonable service to each individual client - large or small.

 

With over 20 years of experience, The Good Group has the necessary expertise to execute your marketing plan accordingly. Some agencies claim to be “edgy” or “on the cusp” and, although the creative looks “cool”, it may not attract the target audience or represent the client well. The Good Group will deliver a creative, well-thought message with an eye on measurable results and exemplary customer service. By thinking outside-the-box and understanding your product or service as well as the goals of your company, we can marry strategy with creativity to ensure your marketing materials will send a clear, informative message to your target audience - without large agency fees!


Want Great Marketing... Get " Good" Advice. Make the Good Group Part of Your Team Now and Help Your Company Grow!

 

The Good Group, LLC
31 South Main Street • Suite 2B • Phoenixville, PA 19460
P (610) 935-7073 • F (610) 935-7074• info@goodgroupllc.com
www.goodgroupllc.com

© Copyright 2006, The Good Group, LLC. All Rights Reserved