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 Shannon
Good, President
Shannon
has worked for several large, well-known advertising agencies
including J. Walter Thompson, Bernard Hodes and TMP Worldwide
(creators of Monster.com). Her experience on
multi-million dollar accounts such as Merck Pharmaceuticals,
Christiana Health Care, St. Christopher's Hospital for
Children and First Union National Bank (now Wachovia National
Bank) ranges from print advertising to multimedia campaign
management. Shannon’s campaign experience encompasses
all aspects from conception to execution and follow-up,
including cinema, out-of-home, radio, cable and corresponding
collateral materials. She founded the Good Group in 2003.
 Bradley
A. Good,
Vice President
Brad
has an extensive background in direct marketing working
for internationally known companies such as Hearst Communications,
First Union National Bank (now Wachovia National Bank)
and Advanta Corp. While at Hearst, Brad
worked on customer subscription and acquisitions for Good
Housekeeping Magazine, Popular Mechanics, Town & Country
Magazine, Esquire and Mr. Food. At First
Union National Bank, he worked in the Distribution Utility
Center, managing specific direct marketing fulfillment
operations for the Capital Management Group and Evergreen
Funds. Brad also served as Direct Marketing Manager/Manager
of New Business Acquisitions with Advanta Corp, a business
finance company.
With this wide-range of experience, it makes sense they
came together to form a full-service marketing firm!
This plan to begin a family marketing firm began at the
early stages of their relationship. Shannon & Brad had led a parallel
life with similar friends and similar interests. However,
their paths never crossed until one evening when they found
themselves at the same get-together. This was also
the night of the Florida Lottery’s $200 million dollar
jackpot.
Everyone had bought their tickets and was discussing what
they would do with the money if they were fortunate enough
to win. Shannon & Brad both mentioned they would start
their own marketing firms and agreed to hire the other
depending who won the money. Needless to say, neither
of them won the money but they did win each other’s hearts
and began to fulfill their dream.
That dream has become a reality as the Good Group was
formed in 2003 (originally incorporated as Good Graphics)
with the marketing needs of our clients as our first priority.
We offer a personal and reasonable service to each individual
client - large or small.
With
over 20 years of experience, The Good Group has the necessary
expertise to execute your marketing plan accordingly.
Some agencies claim to be “edgy” or “on the cusp” and,
although the creative looks “cool”, it may not
attract the target audience or represent
the client well. The Good Group will deliver a creative,
well-thought message with an eye on measurable results
and exemplary customer service. By thinking outside-the-box
and understanding your product or service as well as the
goals of your company, we can marry strategy with creativity
to ensure your marketing materials will send a clear,
informative message to your target audience - without
large agency fees!
Want Great Marketing... Get " Good" Advice. Make the Good
Group Part of Your Team Now and Help Your Company Grow!
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