Shannon takes pride in her years of marketing experience and willingness to continue to stay current and forward-thinking in the ever changing marketing and advertising world. Her background includes client services and account management for major international advertising agencies, J. Walter Thompson and TMP Worldwide. Shannon formed her own agency in 2003 which has given her the opportunity to develop customized marketing strategies for all sizes and types of businesses. Specializing in campaign management, graphic design, media planning On-line marketing and SEO/SEM, Shannon looks at the unique goals of her clients and creatively 'integrates' various media to accomplish those goals, on any marketing budget! Wondering what an "IMC" is? Click here.

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Brad Good,
Vice President, Strategic Planning & Development

Brad has an extensive background in direct marketing working for internationally recognized companies such as Tribune Media, (parent company of the Chicago Tribune, Los Angeles Times and WGN), Hearst Communications, First Union National Bank and Advanta Corp. While at Hearst, Brad worked on customer subscription and acquisitions for Good Housekeeping Magazine, Popular Mechanics, Town & Country Magazine and Esquire. At First Union National Bank, he was responsible for managing direct marketing fulfillment operations for the Capital Management Group and Evergreen Funds. Brad also served as Direct Marketing Manager/Manager of New Business Acquisitions with Advanta Corp, a business finance company and national bank. Before returning to the Good Group, Brad served as General Manager of the northeast branch of Tribune Direct, a national direct marketing company, overseeing sales, marketing and operations.

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Our Story: How It All Began...

The plan to begin a family marketing firm began at the early stages of their relationship. Shannon & Brad had led parallel lives with similar friends and similar interests. However, their paths never crossed until one evening when they found themselves at the same get-together. This was also the night of the Florida Lottery’s $200 million dollar jackpot.

Everyone had bought their tickets and were discussing what they would do with the money if they were fortunate enough to win. Shannon & Brad both mentioned they would start their own marketing firms and agreed to hire the other depending on who won the money. Needless to say, neither of them won the money but they did win each other’s hearts and began to fulfill their dream.

That dream has become a reality as the Good Group was formed in 2003 with the marketing needs of our clients as our first priority. We offer a personal and reasonable service to each individual client - large or small.

With over 50 years of experience, The Good Group has the necessary expertise to execute your marketing plan accordingly. Some agencies claim to be “edgy” or “on the cusp” and, although the creative looks “cool”, it may not attract the target audience or represent the client well. The Good Group will deliver a creative, well-thought message with an eye on measurable results and exemplary customer service. By thinking outside-the-box and understanding your target audience and product or service as well as the goals of your company, we can marry strategy with creativity to ensure your marketing materials will send a clear, informative message to your target audience - without large agency fees!

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