Meet
the Good Group Directors
 Shannon
Good,
President,
Sr. Integrated Marketing Communicator
Shannon
takes pride in her years of marketing experience and
willingness to continue to stay current and forward-thinking
in the ever changing marketing and advertising world.
Her background includes client services and account
management for major international advertising agencies,
J. Walter Thompson and TMP Worldwide. Shannon formed
her own agency in 2003 which has given her the opportunity
to develop customized marketing strategies for all sizes
and types of businesses. Specializing in campaign management,
graphic design, media planning and direct marketing,
Shannon looks at the unique goals of her clients and
creatively 'integrates' various media to accomplish
those goals, on any marketing budget!
Wondering what an "IMC" is? Click
here.
 Bradley
A. Good
Vice
President, Strategic Planning & Development
Brad
has an extensive background in direct marketing working
for internationally recognized companies such as Tribune
Media, (parent company of the Chicago Tribune, Los Angeles
Times and WGN), Hearst Communications, First Union National
Bank (now Wachovia National Bank) and Advanta Corp.
While at Hearst, Brad worked on customer subscription
and acquisitions for Good Housekeeping Magazine,
Popular Mechanics, Town & Country Magazine and Esquire.
At First Union National Bank, he was responsible for
managing direct marketing fulfillment operations for
the Capital Management Group and Evergreen Funds. Brad
also served as Direct Marketing Manager/Manager of New
Business Acquisitions with Advanta Corp, a business
finance company and national bank. Before returning
to the Good Group, Brad served as General Manager of
the northeast branch of Tribune Direct, a national direct
marketing company, overseeing sales, marketing and operations.
Our
Story: How It All Began...
The plan to begin a family marketing firm began at the
early stages of their relationship. Shannon & Brad
had led parallel lives with similar friends and similar
interests. However, their paths never crossed until
one evening when they found themselves at the same get-together.
This was also the night of the Florida Lottery’s $200
million dollar jackpot.
Everyone had bought their tickets and were discussing
what they would do with the money if they were fortunate
enough to win. Shannon & Brad both mentioned they
would start their own marketing firms and agreed to hire
the other depending on who won the money. Needless to
say, neither of them won the money but they did win each
other’s hearts and began to fulfill their dream.
That dream has become a reality as the Good Group was
formed in 2003 with the marketing needs of our clients
as our first priority. We offer a personal and reasonable
service to each individual client - large or small.
With
over 50 years of experience, The Good Group has the
necessary expertise to execute your marketing plan accordingly.
Some agencies claim to be “edgy” or “on the cusp” and,
although the creative looks “cool”, it may not attract
the target audience or represent the client well. The
Good Group will deliver a creative, well-thought message
with an eye on measurable results and exemplary customer
service. By thinking outside-the-box and understanding
your target audience and product or service as well
as the goals of your company, we can marry strategy
with creativity to ensure your marketing materials will
send a clear, informative message to your target audience
- without large agency fees!
Want
Great Marketing, Get 'good' Advice!
Call
/ Meet / Hire: (610) 935-7073.
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